Jai Ho is an upcoming Bollywood action Drama film starring Salman Khan, Daisy Shah, Sana Khan & Tabu which is scheduled to release on the 24th of January 2014. Bollywood Superstar Salman Khan, as everyone knows, is having the best time of his career now, with his movies touching the 100 crore mark even in the opening week itself. His latest film Jai Ho has turned many heads even before its teaser released. It was through the innovative method, the producers chose to design and release the first poster of Jai Ho. Khan asked his Twitter followers to design a poster for his new film by providing them his new snap. This went viral and his site server crashed within minutes. Sallu chose one poster from the millions (fans tweet) and it has become the official first poster of Jai Ho. This would be the first time in Indian cinema that fans designed a film’s official poster. Jai Ho teaser has released on the web and fans are busy making the big, much needed publicity noise in social media networks. Producers also announced that the first trailer has been launched on Star Gold Channel.
The first-look of JAI HO!
The new trailer gives out a feeling that the film is going to be an action packed masala entertainer like Sallu’s previous Blockbusters Wanted, Dabangg and Ready. The teaser contains just two shots: One is taken from the top angle and it captures a bracelet swinging from Salman’s hand and the other is a low angle shot framed in wide lens showing him walk out of a house. Both shots are planned and edited out just in a way to cater to enhance the star image and hype which Salman carries with him now. Film’s caption, interestingly, is ‘People’s man’ and of course, the way they designed the poster was very democratic and our sources say that the film is also an action drama that is based on sweeping the corruption and evil in the country. Well, we wish luck for this optimistic cinematic take on our society!