An expression of feminine grace, a whole new embodiment of style and elegance; Diva’ni is India’s first cinema inspired fashion brand. A collaborative venture of the movie giant Yash Raj Films and 65-year-old fashion mogul KBSH, Diva’ni aspires to create awe-inspiring Indian fashion for a global audience, made in India.
Diva’ni works closely with weavers and craftsmen from the remotest regions of the nation to conserve and promote the crafts. It has kept the Indian craftsmanship alive by integrating newer motifs to traditional Zardozi craft techniques aiming to achieve a global positioning through innovation.
Rich details and an opulent palette come together in a collection defined by the tales of an ancient era! Diva’ni presents it’s bridal couture collection ‘Bagh-e-Bahar’! We’re totally in love with this breathtaking collection.
The brand today stands proudly with its four verticals mainly Retail| Couture| Film Styling| Celebrity wardrobes. With over 500 zardozikars and master craftsman spread overLucknow & Delhi and more than 100 Benarasi looms with approximately 400 weavers base and hand paint women artisans Diva’ni brings forth the authentic Indian Fashion with a flavour of Diva’ness. Diva’ni products are known for being 95% hand crafted and its niche lies in zardozi karigari with dapka, naqshi, kachha resham elements, Benarasi weaves made in gold, silver and platinum under the brand’s crafts social resposbility initiative along with hand painted art on classic chiffons and georgette’s.
The process used in manufacturing a Diva’ni garment is progressed to achieve environment-friendly results. The dying process involves non-toxic dyes such as Azo dyes and vegetable dyes obtained from renewable sources and which are also biodegradable.
Diva’ni supports hand painting techniques rather than digital printing techniques, done by women karigars using thumb painting manually to ensure that printing on the garment is done by hands with utmost accuracy. Not only it diminishes the usage of carbon prints by avoiding Industrial machinery but also increases employment opportunities and women empowerment.
Diva’ni provides a platform to all the employees to work together and gives and opportunity to innovate on the job. Diva’ni understands that Indian art is recognised internationally and invites the global audience to experience the same.