Ek Thi Daayan (Once there lived a Witch) is an upcoming Bollywood horror film directed by Kannan Iyer. The film features Emraan Hashmi, Konkona Sen Sharma, Huma Qureshi and Kalki Koechlin.
The very unique marketing campaign was carried out by the producer Ekta Kapoor for the promotion of this film. She produced a mini-series aired on the channel Life OK titled Ek Thhi Naayka starring the top actress of Indian Television from her path-breaking shows, including Smriti Irani, Sakshi Tanwar, Shweta Tiwari, Aamna Shariff, Mouli Ganguly, Ankita Lokhande, Kritika Kamra and Pooja Gaur