IIFA Update: 1st July 2013
Mumbai, India
The International Indian Film Academy (IIFA) announced a host of spectacular performances to be showcased at the 14th IIFA Awards. Between; July 4th to 6th where the Videocon D2H IIFA Weekend brings the magic of Indian Cinema back to The Venetian Macao one more time in celebration of 100 years of cinema. The line-up for the three day IIFA Weekend was revealed today as actors, Ayushmann Khurrana, Arjun Kapoor, Sushant Singh Rajput, Shabana Azmi with R. Balki and the cast of Santa Banta namely Boman Irani, Vir Das, Ram Kapoor, Neha Dhupia and Lisa Haydon along with one of the most popular music composer’s/singer’s Pritam who graced the media gathering in Mumbai today.
Ayushmann Khurrana speaking on his upcoming performance said:
“I am delighted to be making my IIFA stage debut with Parineeti Chopra. I had a great time hosting IIFA Rocks! Last year in Singapore and am looking to having an equally awesome time at The Venetian in Macau.”
The three-day event captures movie briefings, fashion events, press conferences, green carpets, and film & music workshops which leads us into the TATA Motors IIFA Awards ceremony. Karl Slym, Managing Director, Tata Motors Limited said:
“We are delighted to partner with IIFA in their 14th edition – both Tata Motors and IIFA represent the global Indian making a mark on the world stage. We at Tata Motors are at HORIZONEXT now, passionately committed to anticipating our customers’ needs and providing the best vehicles and experiences that excite our customers globally – quite like the Indian film industry that’s coming of its own with the Indian diaspora as well as cinema-philes everywhere!”
Mr. Saurabh Dhoot – Director, Videocon Group, spoke about their association with the IIFA’s , “In our 5th year of association, we, along with IIFA, share a similar outlook of promoting excellence in entertainment along with the burning desire to provide the highest quality of entertainment through our platform. This year, the exhilaration at IIFA doubles with the additional celebration of Indian Cinema being in its centenary year. Videocon d2h would, in its own way, like to partake in promoting our cinema’s rich heritage, cinematic values and its resplendent beauty; right from the nostalgic black and white era to its modern contemporary form.”
Day 2 of the IIFA Weekend will see the light-hearted comedy, “Santa Banta” host a press briefing. The Akashdeep Sabir directed starrer will feature Boman Irani, Vir Das, Ram Kapoor, Neha Dhupia, Lisa Haydon, and Johnny Lever among others.
Boman Irani said ;
“I’m very happy to be a part of IIFA 2013. I loved the Venetian Macao when we visited in 2009, we received the best hospitality. IIFA is always a great experience where we meet all our colleagues and friends and I’ve had a great time hosting in the past and this year will be no different as I host with my co-star Vir.”
A mega-event on Day 2 to look forward to is the music & fashion extravaganza ‘Grey Goose Presents IIFA Rocks’ with ‘Magic of the Movies’ as their theme and it will feature star-studded performances by the spellbinding Jacqueline Fernandez, Sonu Sood, Sophie Chaudhary, Arjun Kapoor, Dia Mirza, Hussain Kuwajerwala & Gauhar Khan. Boman Irani and Vir Das will host this magical event. The event will also see a fashion line by designer-duo Shantanu and Nikhil modelling their collection around what they call the ‘The Celluloid Noir’.
Manish Seth, Director Sales & Marketing, Bacardi India, says;
“GREY GOOSE vodka has been associated with films, fashion and the world of luxury since its creation. Our continued partnership with the IIFA over the past few years has been an endeavor to strengthen this association, and take the brand’s luxury experience to discerning audiences across the globe. This year IIFA pays homage to 100 years of cinema. GREY GOOSE IIFA Rocks 2013 collaborates with one of the India’s finest designers Shantanu & Nikhil whose exceptional work and contribution in fashion industry and Cinema makes them an ideal fit for this platform.”
Arjun Kapoor stated that
“I have been to a few IIFAs in the past and I’m delighted to have my first on-stage IIFA performance at IIFA Rocks. I am looking forward to coming to Macau to entertain the fans and celebrate Indian Cinema.”
In 2013, IIFA embraces the cause of women empowerment and equality. In partnership with TATA TEA’s Jaago Re Campaign, IIFA aims to create a social awakening among Indian women about the change they can bring with the true power of their vote, women being 49% of the voter base in the country. Emphasizing the significance of their strength in numbers, the campaign emphasizes ‘The Power of 49’.
Speaking at the occasion, Sanjiv Sarin, Regional President of South Asia, Tata Global Beverages Ltd said “We are delighted to associate with IIFA to be the Cause Partner of IIFA 2013 given their stature, mass appeal and particularly the fact that they have used this platform for social cause in the past. This is where we felt there is a perfect fit with our Tata Tea Jaagore campaign which has been in the forefront in “Awakening” Indians to social issues by calling on them to be the change they would like to see. Indian women constitute almost half the country’s voters base and not many realize the power of this fact, including our politicians – Hence the launch of our new Tata Tea Gold Jaagore campaign “Power of 49”. We are glad that IIFA has come forward and embraced this thought and have partnered with us. We hope millions of Indians would do the same”.
A major draw for fans flocking to ticket stands in Hong Kong & Macau is the main night, the TATA Motors IIFA Awards being hosted by the biggest star of Indian Cinema, Shahrukh Khan with co-host, Shahid Kapoor. Shahid previously hosted the IIFA Awards in Singapore. The night of honours would be incomplete without performances by Abhishek Bachchan, Deepika Padukone, Dhak-Dhak girl Madhuri Dixit-Nene, Ayushmaan Khurana pairing with Parineeti Chopra and a first-of-its-kind dance-off between Prabhudeva and English-Vinglish star, Sridevi.
“The Venetian Macao is extremely honoured to have the opportunity to host the illustrious IIFA Awards, and is delighted to welcome Indian celebrities to Macao and to our integrated resort city for the second time this July,” said Brendon Elliott, Vice President of Sales & Resort Marketing, Venetian Macau Limited. “Our iconic Venetian resort has proven to be a destination of choice for Indian travellers, renowned for its quality dining, duty-free shopping and family-friendly entertainment. I have no doubt that this star-studded show will be just as successful and glamorous as it has always been over the years.”
Nachiket Pantvaidya, General Manager, STAR Plus, said
“IIFA is one of the prestigious awards on Indian television. STAR Plus is delighted to present to its viewers a glamorous event against the mesmerising background of the Venetian Macao, a place that redefines grandeur and panache.”
Speaking on the occasion Mr. Rohit Nandan, Chairman and Managing Director – Air India said, “Air India, the flying ambassador of India, is proud to join hands with the organizers of International Indian Film Academy (IIFA) Weekend & Awards 2013 being held in Macau between 4-6July 2013. Air India has associated itself with IIFA in the very first edition of the Awards way back in 2000. Air India continues its flight with IIFA, as the travel partner, for the third consecutive year. IIFA has been showcasing the Indian entertainment industry to the rest of the world through its annual awards.”
“The line-up of performers this year is amazing and they really represent the wonderful facets of Indian Cinema. We have the classic leading ladies that have played an important role in shaping our Cinema on the same stage as the new crop of superstars that will shape its future.” added Sabbas Joseph – Director, Wizcraft International Entertainment Ltd.
IIFA 2013 will be held at The Venetian Macao, the Official Host Destination Partner and is supported by the Macau Government Tourist Office. The Videocon d2h IIFA Weekend is presented by Videocon D2H. Air India is the Official Airline Partner for the 14th edition of the IIFA celebrations. IIFA Rocks will be presented by Grey Goose. The TATA Motors IIFA Awards will be broadcast globally on Star Plus, for the 8th year running. Associate Partner of the Videocon D2H IIFA Weekend is Amway Nutrilite.
A big thanks to the IIFA & WizSpk team!
Mr. Ranjit Yadav,President Passenger Vehicle Business Unit, Tata Motors Ltd, Boman Irani and Shabana Azmi at the IIFA announcement.
Shabana Azmi with Sanjiv Sarin, Regional President of South Asia, Tata Global Beverages Ltd unveiling the Power of 49 Campaign
Starcast of Santa Banta Director Akashdeep Sabir, Neha Dhupia,Boman Irani,Vir Das and Lisa Haydon
Boman Irani, Nachiket Pantvaidya STAR Plus,Sanjiv Sarin, RegionalPresident of SouthAsia,Tata GBLtd ,AyushmannKhurrana Sushant S Rajput,Sophie C,Pritaam,Neha Dhuphia, Lisa Haydon,Vir Das,Mr. Saurabh Dhoot ,Videocon
The next IIFA update will come your way from the city of Macau … #IIFA2013
FOR LIVE tweets from the IIFA in Macau on the 5th & 6th of July 2013 via @being_shevaal